We engineer websites that
Google & AI can’t ignore.
Google no longer just matches keywords — it’s an AI-driven answer engine that rewards extreme speed and entity trust. DigitalArc is the performance & growth partner that keeps your site fast, citation-ready, and impossible to out-rank.
Trusted since 2014 · Colombo, Sri Lanka · Worldwide delivery
< 2.0s
Target LCP on mobile
< 200ms
Target INP — Google’s new signal
AI-ready
Citation-ready schema
Trusted by brands across Sri Lanka
Why now
The rules of ranking changed in 2026
Google’s core updates turned search into an Answer & Discovery engine. Standard “template-flip” sites are getting demoted. Here’s the new bar.
< 2.0s
New “Good” LCP threshold
Lowered from 2.5s in 2026
< 200ms
INP is now a primary signal
Lag on tap = lost rankings
30%
Organic traffic at risk
Lost to faster competitors
AI
Answer engines need schema
No structure, no citation
What we do
Four services built for the new search reality
<0.0s
Target mobile LCP
<0ms
Target INP
0%
Valid rich results
0+
Years engineering the web
Proof, not promises
Recent outcomes
Core Web Vitals
E-commerce Speed Rescue
A bloated storefront with a 4.8s LCP was bleeding organic traffic. We rebuilt the render path and caching layer to land firmly in the green.
4.8s → 1.7s
LCP
+38%
Organic sessions
−52%
Bounce rate
AEO & Schema
AI-Citation Schema Rollout
Deep Product, Review and FAQ schema deployed across a catalog so AI Overviews could read prices, stock and ratings — and cite the brand directly.
100%
Valid rich results
9
Schema types
AI
Overview citations
The founder
Built by an entrepreneur. Accountable to you.
DigitalArc is founder-led. When you engage us, you work directly with Shabbir — the person who built the company, sets the strategy and is accountable for the results. No account managers. No handoffs.
About Shabbir
Shabbir Sajjadhussain
Founder & Entrepreneur
Shabbir founded DigitalArc with a conviction that the web should be fast, honest and built to last. An entrepreneur and engineer, he leads every engagement directly — writing code, setting strategy and staying accountable to the outcomes that matter: rankings, citations and revenue protected.
Questions
What businesses ask us
What changed with Google’s 2026 search updates?
Google shifted from a keyword-matching search engine to an AI-driven Answer and Discovery engine. It now heavily prioritizes technical performance (sub-2s load, fast interactivity) and entity trust (proof you are a real, credible brand) over thin, keyword-stuffed content.
Do I still need my own website if I sell on marketplaces?
Yes. On marketplaces you are a renter — one policy change can end your business. An owned, crawlable website means you keep your data, margins and the structured pages AI engines need to cite and recommend your products to high-intent buyers.
How is DigitalArc different from a template web design agency?
We are a performance and growth partner, not a template shop. We engineer for the exact signals Google’s 2026 algorithm rewards — Core Web Vitals, citation-ready schema and entity trust — and frame everything around protecting and growing your organic revenue.
How fast can you improve my Core Web Vitals?
Most speed engagements show green lab scores within the first sprint, with field (real-user) data following as the cache and CDN warm. We target LCP under 2.0s and INP under 200ms and keep working until you are there.
Revenue protection
Don’t lose 30% of your traffic to a faster competitor.
Get a free, no-obligation audit of your Core Web Vitals, schema and entity trust. We’ll show you exactly what’s costing you rankings — and what we’d fix first.